We've Been Where You Are

Seven years ago, we started primoquakoniyria because we couldn't find practical finance education that actually worked for real businesses. What began as our own struggle became our mission.

Our Story Started With Frustration

Back in 2018, I was running a small consulting practice here in Cairns and drowning in spreadsheets. Every financial advisor I met spoke a different language — full of jargon that didn't translate to my day-to-day reality.

My partner Rosalind was dealing with the same thing in her retail business. We'd sit at our kitchen table, surrounded by receipts and bank statements, wondering why something so fundamental felt so complicated.

That's when we realized the problem wasn't us. Traditional finance education was built for accountants and bankers, not for the people who actually needed to use it every day. We started teaching ourselves, then our friends, then anyone who'd listen.

Plain Speaking

We explain complex financial concepts using everyday language. No buzzwords, no industry jargon — just clear communication that helps you understand exactly where your money goes.

Real Examples

Every lesson comes from actual business situations we've encountered. These aren't textbook theories — they're solutions that have worked for real people facing real challenges.

Honest Approach

We won't promise overnight transformations or guaranteed results. Instead, we focus on building sustainable financial habits that improve your situation gradually and reliably over time.

Teaching What Actually Matters

We've learned that most people don't need to become financial experts. They just need to understand their own situation well enough to make confident decisions.

Our approach focuses on the fundamentals that make the biggest difference — cash flow management, realistic budgeting, and simple tracking systems that don't require a degree in accounting.

"The best financial system is the one you'll actually use consistently, not the most sophisticated one."

What You Can Expect

When you work with us, you're not just getting generic financial advice. You're getting personalized guidance based on years of helping Australian businesses navigate their specific challenges.

No complicated formulas or overwhelming spreadsheets
Practical tools you can implement immediately
Ongoing support as your situation evolves
Honest feedback about what's working and what isn't

We measure our success by how confident you feel making financial decisions, not by how impressed you are with our technical knowledge.

The People Behind primoquakoniyria

We're a small team focused on delivering practical education rather than impressive credentials. Here's who you'll be working with.

Cassius Fletcher

Senior Financial Advisor

Spent twelve years helping small businesses in North Queensland understand their finances. Started his career in banking but quickly realized most business owners needed practical guidance, not complex investment strategies.

Rosalind Chen

Education Program Director

Former retail business owner who discovered her passion for teaching after helping other entrepreneurs organize their financial systems. Designs our learning programs to be practical and immediately useful.

Ready to Take Control of Your Finances?

Whether you're looking for one-on-one guidance or interested in our upcoming learning programs, we'd love to discuss how we can help you build confidence in your financial decisions.

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